Distribution
Getting content seen: distribution strategy, demand gen, and putting work in front of the right buyers.
14 episodes
She Has 342K Followers, But Her Company Doesn't Make Her Post
342K followers and no posting quota. Why a paycheck cannot buy a creator's audience, and how a B2B company should hire one anyway.
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Demand Gen in 2026: What's Working & What Isn't
Demand gen got optimized until nothing was left. The brand-and-demand barbell, zero-click search, and why MQLs are the most overhyped number in marketing.
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The State of LinkedIn Ads in 2026/2027
LinkedIn versus Meta for B2B ad spend in 2026, the $30K campaign that produced two leads, and a $10K budget planned live.
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B2B Marketing in 2026: AI Wrappers, Infinite Content, Service as the Moat & Claude Brain
Customer knowledge, distribution, and what still matters when AI raises everyone's output.
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Your Best B2B Content Isn’t One That Goes Viral
Attention, credibility, revenue, and the uncomfortable gap between them.
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The BEST Way To Market Your B2B Content in 2026
Planning distribution before the content is already finished.
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Why Growth Gets Harder When You Rely on Social Platforms w/ Cliff Simon | EventShark Podcast #24
Why renting your audience from social platforms gets more expensive every year.
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Customer Marketing = an Untapped Gold Mine for Building Trust! ft. Arthur Castillo | Ep. 23
Customer marketing as B2B's most underused trust engine.
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Stop chasing leads & build demand with content. ft. Max van den Ingh | EventShark Pod # 21
Building demand with content instead of chasing leads.
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Making Great B2B Content in 2026 w/ Devin Reed | EventShark Pod Ep #17
Devin Reed knows B2B content because he’s lived it. He’s a 2x Head of Content at billion-dollar startups (Gong, Clari) , where he scaled Gong’s brand…
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ABM, Content, AI, Community, Picking Accounts | EventShark Podcast #15 with Davis Potter
The EventShark Podcast covers all things B2B marketing, LinkedIn, and content. We share practical strategies and creative ideas to make B2B marketing…
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Burn the Playbook | How to Win at B2B Marketing w/ Mark Huber
Everyone talks about “playing it safe” in B2B marketing. Mark Huber thinks the opposite. In Episode 9 of The EventShark Podcast, we sit down with…
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B2B Content Distribution Masterclass w/ Ross Simmonds | EventShark Pod Ep. 7
Distribution is the job. How Foundation turns one piece into twenty and where B2B teams stop too early.
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Top 10 B2B Content Predictions for 2025
What’s next for B2B content in 2025? In Episode 2 of The EventShark TV Podcast, Jake Clare & Ding Zheng dive into their top 10 B2B content…
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