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Plan an event shoot, run a better interview, or improve your home recording setup.

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4 guides · 3 available now

The B2B Home Gear Guide cover Available now

Guide PDF · 12 pages · September 2026

The B2B Home Gear Guide

Build a reliable setup for calls, podcasts, webinars, and video from your desk.

Home studioAudioCameraLighting
The Production Brief cover Available now

Field brief PDF · 8 pages · 2026

The Production Brief

Plan the interviews, shot list, and deliverables before your next B2B shoot.

PlanningInterviewsCaptureRepurposing
Field guide 04The 3PL Content Field Guide
In development

Field guide Industry field guide

The 3PL Content Field Guide

Facility tours, customer proof, trade shows, and executive content for logistics teams.

LogisticsFacilitiesSales enablement
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Inside the playbook

The B2B Event Content Playbook

The plan, the shoot, and the work after the event. With worksheets you can fill in and share.

Explore the six chapters
01

Set the goal

Choose the buyer, the message, and the next action. Match the plan to your event presence.

02

Plan the deliverables

Give the recap, interviews, photos, and sessions a purpose. Set priorities before the shoot.

03

Prepare the shoot

Book guests, confirm access, share the brief, and leave room for the unexpected.

04

Capture on site

Protect sound, framing, comfortable interviews, and the shots that support the story.

05

Get through post

Verify the media, brief the editor, and keep feedback and approvals organized.

06

Publish and measure

Assign channels, dates, and owners. Track what ships, what gets used, and what to improve.

Template kit

Ten fillable worksheets

  • Content brief
  • Guest tracker
  • Interview question bank
  • Shot list
  • Run of show
  • Permissions and approvals
  • Media handoff
  • Edit brief
  • Distribution calendar
  • Review and improve
The four-part interview flow spread from The Production Brief
Inside the brief

Plan your next shoot

The Production Brief turns one content goal into an interview flow, question bank, capture standard, asset plan, and post sequence.

Prefer the conversation?

Listen to the event-content breakdown

Jake and Ding on strategy, capture formats, production choices, and making footage useful after the event.

Play the 67-minute episode
The B2B Content Show hosts in conversation with Jay Desai Explore The B2B Content Show →
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