The B2B Content Show by EventShark

Two sales guys turned video producers

Jake Clare and Ding Zheng talk with the marketers, founders, and revenue leaders doing the work. The useful parts, including what failed.

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Two seasons33 conversations · audio + video
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John Eitel CGO, Orum Outbound in 2026, and the phone comeback Adam Robinson CEO, RB2B Founder-led content and the truth about B2B growth Ross Simmonds CEO, Foundation The distribution masterclass, if you only take one
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Now playing: JC Pollard

JC Pollard with hosts Jake Clare and Ding Zheng for episode 9 Season 2 / Episode 9

Jul 28, 2026 · 44 min · LinkedIn + Personal brand + Sales

He Built 55K+ Followers on LinkedIn by Ignoring Every “Best Practice”

JC Pollard · Sales leader at Gong

Everyone tells you to post consistently, stay in your niche, and use AI to scale. Every “best practice” is really about optimizing. JC optimized one thing instead; Meaning it. In this episode, Jake and Ding sit down with JC Pollard, sales leader at Gong with…

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33 episodes

The B2B Content Show Season 2 · current

S2.09Jul 28, 2026 · 44 min

He Built 55K+ Followers on LinkedIn by Ignoring Every “Best Practice”

JC Pollard · Sales leader at Gong

Original thought, audience trust, cold calling, and the cost of optimizing everything.

LinkedIn · Personal brand · Sales Read + listen →
S2.08Jul 15, 2026 · 37 min

B2B Marketing in 2026: AI Wrappers, Infinite Content, Service as the Moat & Claude Brain

Jay Desai · Growth lead at Navattic

Customer knowledge, distribution, and what still matters when AI raises everyone's output.

AI · Growth · Distribution Read + listen →
S2.07Jun 25, 2026 · 44 min

Winning Outbound in 2026, the Phone Comeback, Going All-In on Claude, “AI Slop” Problem, & Event Strategy (ft. John Eitel)

John Eitel · CGO, Orum

Breaking through automated noise while keeping the human side of selling intact.

Outbound · Sales · AI Read + listen →
S2.06Apr 21, 2026 · 75 min

Your Best B2B Content Isn’t One That Goes Viral

Operator roundtable · The B2B Content Show

Attention, credibility, revenue, and the uncomfortable gap between them.

Demand gen · Credibility · Content Read + listen →
S2.05Apr 13, 2026 · 45 min

What’s Working on LinkedIn for B2B in 2026

Tas Bober + Tim Davidson · B2B creators

Relevance, reach, humor, and how to make work that people actually remember.

LinkedIn · Creative · Social Read + listen →
S2.04Apr 6, 2026 · 44 min

State of LinkedIn 2026, Live Streaming, & the Future of B2B Content | ft. Morgan J Ingram

Morgan J Ingram · B2B creator and sales leader

A candid conversation about live video, platform shifts, and where content is heading.

LinkedIn · Live video · Strategy Read + listen →
S2.03Mar 30, 2026 · 34 min

The Real Reason You’re Not Selling (& how to fix it)

Drew Giovannoli · B2B marketer

Why buyers stay with worse solutions and what marketers misunderstand about decisions.

Buyer psychology · Messaging · Sales Read + listen →
S2.02Mar 17, 2026 · 47 min

The BEST Way To Market Your B2B Content in 2026

Aditya Vempaty · Marketing leader at MoEngage

Planning distribution before the content is already finished.

Distribution · Planning · B2B marketing Read + listen →
S2.01Mar 5, 2026 · 32 min

The B2B Content Gap Most Companies Missed

Jake Clare + Ding Zheng · EventShark

LinkedIn, AI output, competition, and the content systems teams need now.

AI · Content systems · Strategy Read + listen →

The EventShark Podcast Season 1 · the original run

Browse by subject: AI + automationLinkedIn + socialSales + outboundVideo + productionDistributionEvents

Jake ClareJake ClareCo-founder, EventShark
Ding ZhengDing ZhengCo-founder, EventShark
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