The B2B Content Show by EventShark

The B2B Content Show

Jake Clare and Ding Zheng talk with the people making B2B content work.

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Two seasons36 conversations · audio + video
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John Eitel CGO, Orum Outbound in 2026, and the phone comeback Adam Robinson CEO, RB2B Founder-led content and the truth about B2B growth Ross Simmonds CEO, Foundation The distribution masterclass, if you only take one
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Latest episode: Alexis Bertholf

Alexis Bertholf on The B2B Content Show Season 2 / Episode 12

Sep 24, 2026 · 71 min · Creators + LinkedIn + Personal brand

She Has 342K Followers, But Her Company Doesn't Make Her Post

Alexis Bertholf · Global Technical Evangelist, Megaport

How should a B2B company hire a creator or influencer? Alexis Bertholf has 342K followers across LinkedIn, TikTok and Instagram. She came up as a Cisco solutions engineer supporting 50 to 60 customers, and she's now the first-ever Global Technical Evangelist…

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36 episodes

The B2B Content Show Season 2 · current

S2.12Sep 24, 2026 · 71 min

She Has 342K Followers, But Her Company Doesn't Make Her Post

Alexis Bertholf · Global Technical Evangelist, Megaport

342K followers and no posting quota. Why a paycheck cannot buy a creator's audience, and how a B2B company should hire one anyway.

Creators · LinkedIn · Personal brand Read + listen →
S2.11Sep 2, 2026 · 63 min

Demand Gen in 2026: What's Working & What Isn't

Michael McEuen · Senior Director of Demand Gen, Mainsail Partners

Demand gen got optimized until nothing was left. The brand-and-demand barbell, zero-click search, and why MQLs are the most overhyped number in marketing.

Demand gen · Paid · AI search Read + listen →
S2.10Aug 26, 2026 · 53 min

The State of LinkedIn Ads in 2026/2027

Moby Hayat · Founder, FireShow Media

LinkedIn versus Meta for B2B ad spend in 2026, the $30K campaign that produced two leads, and a $10K budget planned live.

LinkedIn ads · Paid · Meta Read + listen →
S2.09Jul 28, 2026 · 44 min

He Built 55K+ Followers on LinkedIn by Ignoring Every “Best Practice”

JC Pollard · Sales leader at Gong

Original thought, audience trust, cold calling, and the cost of optimizing everything.

LinkedIn · Personal brand · Sales Read + listen →
S2.08Jul 15, 2026 · 37 min

B2B Marketing in 2026: AI Wrappers, Infinite Content, Service as the Moat & Claude Brain

Jay Desai · Growth lead at Navattic

Customer knowledge, distribution, and what still matters when AI raises everyone's output.

AI · Growth · Distribution Read + listen →
S2.07Jun 25, 2026 · 44 min

Winning Outbound in 2026, the Phone Comeback, Going All-In on Claude, “AI Slop” Problem, & Event Strategy (ft. John Eitel)

John Eitel · CGO, Orum

Breaking through automated noise while keeping the human side of selling intact.

Outbound · Sales · AI Read + listen →
S2.06Apr 21, 2026 · 75 min

Your Best B2B Content Isn’t One That Goes Viral

Operator roundtable · The B2B Content Show

Attention, credibility, revenue, and the uncomfortable gap between them.

Demand gen · Credibility · Content Read + listen →
S2.05Apr 13, 2026 · 45 min

What’s Working on LinkedIn for B2B in 2026

Tas Bober + Tim Davidson · B2B creators

Relevance, reach, humor, and how to make work that people actually remember.

LinkedIn · Creative · Social Read + listen →
S2.04Apr 6, 2026 · 44 min

State of LinkedIn 2026, Live Streaming, & the Future of B2B Content | ft. Morgan J Ingram

Morgan J Ingram · B2B creator and sales leader

A candid conversation about live video, platform shifts, and where content is heading.

LinkedIn · Live video · Strategy Read + listen →
S2.03Mar 30, 2026 · 34 min

The Real Reason You’re Not Selling (& how to fix it)

Drew Giovannoli · B2B marketer

Why buyers stay with worse solutions and what marketers misunderstand about decisions.

Buyer psychology · Messaging · Sales Read + listen →
S2.02Mar 17, 2026 · 47 min

The BEST Way To Market Your B2B Content in 2026

Aditya Vempaty · Marketing leader at MoEngage

Planning distribution before the content is already finished.

Distribution · Planning · B2B marketing Read + listen →
S2.01Mar 5, 2026 · 32 min

The B2B Content Gap Most Companies Missed

Jake Clare + Ding Zheng · EventShark

LinkedIn, AI output, competition, and the content systems teams need now.

AI · Content systems · Strategy Read + listen →

The EventShark Podcast Season 1 · the original run

Browse by subject: AI + automationLinkedIn + socialSales + outboundVideo + productionDistributionEvents

Jake ClareJake ClareCo-founder, EventShark
Ding ZhengDing ZhengCo-founder, EventShark
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