AI + automation
How B2B teams actually use AI for content: what speeds work up, what turns it into slop, and where the human judgment stays.
6 episodes
Demand Gen in 2026: What's Working & What Isn't
Demand gen got optimized until nothing was left. The brand-and-demand barbell, zero-click search, and why MQLs are the most overhyped number in marketing.
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B2B Marketing in 2026: AI Wrappers, Infinite Content, Service as the Moat & Claude Brain
Customer knowledge, distribution, and what still matters when AI raises everyone's output.
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Winning Outbound in 2026, the Phone Comeback, Going All-In on Claude, “AI Slop” Problem, & Event Strategy (ft. John Eitel)
Breaking through automated noise while keeping the human side of selling intact.
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The B2B Content Gap Most Companies Missed
LinkedIn, AI output, competition, and the content systems teams need now.
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ABM, Content, AI, Community, Picking Accounts | EventShark Podcast #15 with Davis Potter
The EventShark Podcast covers all things B2B marketing, LinkedIn, and content. We share practical strategies and creative ideas to make B2B marketing…
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AI for Content Creation: How We Use AI at Our B2B Video Agency
AI for content creation is moving FAST, so we tested the best tools in the game. From Google’s new Veo 3 model to Suno for music, to ElevenLabs for…
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